News Release
Richard Bird of Enbridge Inc. and Cynthia Devine of Tim Hortons Inc.
Named Winners of Canada’s CFO of the Year™ for 2010
TORONTO, March 24, 2010— Richard Bird, Executive Vice-President, Chief Financial Officer
and Corporate Development of Enbridge Inc. and Cynthia Devine, Chief Financial Officer of Tim
Hortons Inc. have been chosen winners of Canada’s CFO of the Year™ Award for 2010. Mr. Bird
and Ms. Devine will be honoured at a gala dinner on May 6, 2010 in Toronto. This is the first time
in the award’s eight year history that two CFOs have received the award.
Canada’s CFO of the Year™ Award is presented annually by Financial Executives International
Canada (FEI Canada), PricewaterhouseCoopers LLP and The Caldwell Partners International.
The award honours and recognizes the quality, insight, direction and leadership of Canada’s
senior financial executives.
“In a time where the challenges brought on by Canada’s economic turbulence have tested the
mettle of CFOs all across this country, we are very pleased to recognize, for the first time, two
outstanding financial professionals like Richard Bird and Cynthia Devine, who have demonstrated
vision, innovation and leadership within their organizations and in their communities,” says
Michael Conway, Chief Executive & National President of FEI Canada.
Mr. Bird and Ms. Devine were named Canada’s CFO of the Year™ by an independent
committee, chaired by Peter Dey, and composed of some of Canada’s most prominent business
leaders. The criteria by which nominees were judged are: Vision and Leadership, Corporate
Reporting and Performance, Social Responsibility, Innovation and Business Complexity. Award
candidates were nominated in all business sectors by CEOs, members of boards of directors,
financial analysts and other senior executives.
Mr. Bird joined Enbridge in 1995, and previously served as Vice-President and Treasurer, Senior
Vice-President of Planning and Development, and Executive Vice-President of Enbridge’s Liquids
Pipelines division. He serves on the boards of directors of Enbridge Income Fund, Enbridge
Pipelines Inc., Enbridge Gas Distribution, Noverco Inc. and Bird Construction Income Fund. Mr.
Bird holds a Bachelor of Arts degree from the University of Manitoba and a MBA and Ph.D. from
the University of Toronto.
Ms. Devine joined Tim Hortons in 2003 having served as Senior Vice-President of Finance of
Maple Leaf Consumer Foods and Chief Financial Officer of Pepsi-Cola Canada Ltd. She serves
on the board of directors of ING Direct Canada. Ms. Devine is a graduate of the Richard Ivey
School of Business at the University of Western Ontario (HBA) and is a Chartered Accountant.
“These two individuals are leading examples of what CFOs do every day in support of their
business' bottom line and to position their company for the next stage of success,” says Gino
Scapillati, National Managing Partner of PricewaterhouseCoopers. “While this year’s winners
come from differing industries and backgrounds, both are equally deserving of this distinction to
recognize the outstanding achievements they are making as champions of their business.”
Ron Charles, Managing Partner, The Caldwell Partners International adds, “The role of a CFO
goes far beyond balancing the books of their business. It takes superior strategic leadership,
financial management and corporate development skills, a commitment to good governance and
a passion for making a positive impact on their industry. This award recognizes individuals who
possess all of these characteristics and shed light on the instrumental role CFOs play in
Canadian business.”
Previous recipients of Canada’s CFO of the Year™ Award include:
2009: David Garofalo, Senior Vice-President, Finance and Chief Financial Officer of Agnico-Eagle
Mines Ltd.
2008: Bruce Waterman, Senior Vice-President, Finance and Chief Financial Officer of Agrium Inc.
2007: Marvin Romanow, Executive Vice-President and Chief Financial Officer of Nexen Inc.
2006: Karen Maidment, Chief Financial and Administrative Officer of BMO Financial Group
2005: Claude Mongeau, Executive Vice-President and Chief Financial Officer of CN
2004: Peter Rubenovitch, Senior Executive Vice President and Chief Financial Officer of Manulife
Financial Group
2003: Peter W. Currie, Vice-Chairman and Chief Financial Officer of RBC Financial Group
Canada’s CFO of the Year™ Award is also sponsored by American Express, The Canadian
Institute of Chartered Accountants, Lerners LLP and The Fairmont Royal York. The media
sponsor is The Globe and Mail. Air travel services are provided by Air Canada and presentation
technology for the gala dinner is provided by AVW-TELAV Audio Visual Solutions.
More information on Canada’s CFO of the Year Award can be found at www.cfoy.ca.
About Financial Executives International Canada (FEI Canada)
FEI Canada is the all-industry professional membership association for senior financial
executives. With 11 chapters across Canada and 2,000 members, FEI Canada provides
professional development, thought leadership, and advocacy services to its members. The
association membership, which consists of Chief Financial Officers, Audit Committee Directors,
and senior executives in the Finance, Controller, Treasury, and Taxation functions, represents a
significant number of Canada's leading and most influential corporations. For further information,
please visit www.feicanada.org.
About PricewaterhouseCoopers
PricewaterhouseCoopers (www.pwc.com) provides industry-focused assurance, tax and advisory
services to build public trust and enhance value for its clients and their stakeholders. More than
163,000 people in 151 countries across our network share their thinking, experience and
solutions to develop fresh perspectives and practical advice. In Canada,
PricewaterhouseCoopers LLP (www.pwc.com/ca) and its related entities have more than 5,300
partners and staff in offices across the country.
“PricewaterhouseCoopers” refers to PricewaterhouseCoopers LLP, an Ontario limited liability
partnership, or, as the context requires, the PricewaterhouseCoopers global network or other
member firms of the network, each of which is a separate legal entity.
About The Caldwell Partners
The Caldwell Partners International Inc., founded in 1970, was Canada’s first executive search
firm. Today the human capital services company serves clients across Canada, in the United
States, and internationally with offices in Montreal, Toronto, Calgary, Vancouver, San Francisco,
and Los Angeles. The Caldwell Partners focuses, in particular, on recruiting “C-class” executives
(chief executive, chief financial, chief information officers, as well as other senior executives). The
Caldwell Partners takes pride in delivering unmatched depth of service and expertise to its
clients, the calibre and experience of its staff, and the successful completion of its engagements.
The Caldwell Partners founded and continues to promote the prestigious national awards
programs recognizing Canada’s Outstanding CEO of the Year™ and Canada’s Top 40 Under
40™, and advises and supports the Canada’s CFO of the Year Award™ program.
The Caldwell Partners’ Class-A non-voting shares are listed on The Toronto Stock Exchange
(TSX: CWL.A). Please visit our website at www.caldwell.ca for further information.
About Enbridge Inc.
Enbridge Inc., a Canadian company, is a North American leader in delivering energy. As a
transporter of energy, Enbridge operates, in Canada and the U.S., the world's longest crude oil
and liquids transportation system. The Company also has a growing involvement in the natural
gas transmission and midstream businesses, and is expanding its interests in renewable and
green energy technologies including wind and solar energy, hybrid fuel cells and carbon dioxide
sequestration. As a distributor of energy, Enbridge owns and operates Canada's largest natural
gas distribution company, and provides distribution services in Ontario, Quebec, New Brunswick
and New York State. Enbridge employs approximately 6,000 people, primarily in Canada and the
U.S. Enbridge's common shares trade on the Toronto and New York stock exchanges under the
symbol ENB. For more information, visit enbridge.com.
About Tim Hortons Inc.
Tim Hortons is the fourth largest publicly-traded restaurant chain in North America based on
market capitalization, and the largest in Canada. Operating in the quick service segment of the
restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that
includes premium coffee, flavored cappuccinos, specialty teas, home-style soups, fresh
sandwiches, wraps, hot breakfast sandwiches and fresh baked goods, including our trademark
donuts. As of January 3rd, 2010, Tim Hortons had 3,578 system wide restaurants, including
3,015 in Canada and 563 in the United States. More information about the Company is available
at www.timhortons.com.
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